pinnacle d

How We Got Started

Pinnacle Direct is one of the field’s pioneers, with a strong reputation for strategic planning, creativity, and delivering quality work on time and on budget. It all started off when Howard Golberg, President of Pinnacle Direct, took a bold step and left a senior position in a leading ad agency to become a partner in the company that eventually led to his own – Pinnacle Direct, founded in 1988. As captain of the team, Howard is a hands-on leader who is totally involved in all aspects, from strategy to execution to evaluation.

We Focus on You!

At Pinnacle Direct, we are passionate about the work we do and the client causes we serve. We have extensive experience consulting with and working on marketing programs for non-profit organizations in a wide variety of sectors, and you’ll see firsthand how our dedication to service and creativity mean fundraising success for you. We proudly attribute much of our effectiveness to the fact that we are a small team that has worked together for years, and you’ll feel confident knowing that nobody works harder than we do for you!

strategy

We learn everything about you and your cause, and develop strategies that target your most responsive donors and prospects. As testing is crucial to your success, we use a system which allows us to measure response rates to new ideas while minimizing your risk. Detailed reporting and analysis is a given, of course!

creation

We do not use a cookie-cutter approach; rather we personalize our approach to your creative needs. We offer you top-notch creative talent – the awards we have won demonstrate our deep understanding of how to develop highly creative, responsive and profitable direct mail fundraising programs.

data

Our in-house data processing expertise and hands-on approach will work to your advantage. In addition to standard data processing, we can run a thorough database analysis covering the last five years. We are also a recognized list broker and we are experts at carrying out rental and exchange programs, with extensive knowledge of the list markets.

Program Planning

Our management team has the experience and the capacity to personally plan even the tiniest details of your fundraising program with you. We believe testing is critical to your success, and we use a system of incremental testing to measure response rates to new ideas while minimizing your risk.

We Speak Your Language

With our head office in Montreal, we have a fully bilingual staff and a keen understanding of the differences between fundraising for English and French markets. We know how important it is to speak your language — and to reach your donors with theirs.

List Brokerage

Pinnacle Direct is a recognized list broker and we are experts at carrying out rental and exchange programs. We carefully select and segment our lists and we find the best audience for your offer. Since we manage only a limited number of client lists, that means we don’t have the built-in tendency to favour certain lists.

Data Processing

We have our own in-house data processing department, and in addition to the standards (merge/purge, CASS/Address Accuracy Certificates, presorts, validation-correction, full scale file audits, etc.), our hands-on approach allows us to customize and perform a thorough analysis of your database.

Multi-Channel Design

Our experience will give your program a single voice that holds every part of your fundraising program together, making it strong and cohesive. We understand that speaking to your audience today means reaching out through different channels such as social media, web and traditional print media.

Statistical Reporting

Our analysis program is custom tailored to suit your specific needs. Standard campaign reports can hide significant trends in donor behaviour – trends that could otherwise go unnoticed. Our reporting digs deeper to uncover specific behaviours of donor sub-populations revealing unseen opportunities.

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The Quebec Foundation for the Blind has been a client of Pinnacle Direct for over 10 years. The dynamism and dedication of its team make them the best choice for a partner!

Mélissa Comtois
Office Manager at Quebec Foundation for the Blind
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Pinnacle was a valuable team for me. My people! Always ready to support me, even in the most difficult times and with a smile on top of that. I thank them very much.

Johanne Bouchard